Generative AI photo booth roadshow for a leading US tech company
Client: Confidential (USA-based tech company)
Timeline: March 2025 – July 2025
Activation type: AI photo booth roadshow
Region: North America
The brief
In January 2025, a long-standing client called with a tight ask: an 8-city Q1 roadshow across North America, with a quote and sign-off needed the same day. Within four hours we had an estimate prepared, internal approvals secured and planning under way. A strong network of trusted US partners and years of cross-continental activations meant we could commit with confidence. By the following week the client had extended the project through Q2, doubling the scope.
The activation
At the core of both roadshows was a branded AI photo booth generating images in real time, across custom themes aligned to the client's brand plus a set of proven off-the-shelf creative options. Each booth was installed and staffed by our trusted local crews, adapted to venue size and footfall, branded with custom overlays and messaging, and set up for both social sharing and physical printing.
Roadshow footprint
Across Q1 and Q2 the booth travelled to:
- Toronto, Portland, Los Angeles, Nashville, Fort Lauderdale, New York City, Washington DC
- St. Louis, Salt Lake City, Miami, Newark, Pittsburgh, Raleigh, San Antonio
Delivery at scale
In every city we handled local supplier sourcing and staffing (or sent our own team from Las Vegas), onsite setup, live booth operation and teardown, and real-time support for client teams on the ground. Working through local partners kept deployment cost-effective, often with no added flights, freight or hotel costs, and let us scale quickly while holding delivery consistent. After this project we have a lot of the USA covered, and our on-the-ground network is stronger than ever.
Why it worked
We went from brief to kickoff in under 24 hours, ran local teams under central management, kept the creative flexible with consistently high user delight, and earned enough trust that the client came straight back for round two.
USA operations
The roadshow reinforced the value of our USA base in Las Vegas. Centrally located, it lets us offer fast, cost-effective coverage from coast to coast.
Multi-city work runs on the same kit as the single-venue jobs: our AI photo booth travels as hand luggage, as it did for DogeOS in Seoul. See also the tech conference roadshow and our stand at InfoComm.
