895 participants in a single day. The DogeOS activation at Korean Blockchain Week 2025 was the busiest day any Primatix booth had handled to that point.
Client: DogeOS
Event: Korean Blockchain Week 2025
Location: Seoul, South Korea
Date: September 2025
The challenge: a tight turnaround
With only weeks to go before KBW 2025, DogeOS needed an AI photo booth activation that would:
- Deliver a custom avatar experience aligned with their brand
- Work with their existing Typeform data capture
- Be light enough to transport and assemble on-site without complex logistics
- Hold up in a high-traffic, international conference environment
The scope was ambitious and the brief kept moving, with flow adjustments arriving right up to the eve of the event.
The solution
Primatix flew in a portable AI photo booth in a carry-on case and assembled it on-site. The unit needed only power and Wi-Fi, which suited a busy venue with strict delivery restrictions where hand-carrying was the only practical option. Guests scanned a QR code to start, completed the Typeform capture and were redirected to their branded AI results, all in a stripped-back kiosk flow that kept each interaction quick. Primatix staff ran setup, testing, live amendments and troubleshooting on the ground, while our UK dev team integrated DogeOS's data requirements across time zones and last-minute changes.
The results
- 895 participants in one day, more than any Primatix booth had processed before.
- Over 2,000 avatars generated across the event.
- Sustained queues and repeat participation throughout.
Why it worked
We went from contract to delivery in under three weeks, with the Typeform capture built directly into the user flow and the booth holding steady under its highest demand yet. UK development support, local on-site operation and close client collaboration kept a fast, complex build running smoothly.
We run the same portable setup at other tech conferences, including InfoComm, and the trading-card variant at Ondaro's ServiceNow Knowledge booth. Our AI photo booth travels as hand luggage.
