Over 800 attendees used the AI photo booth in a single day at HPE's invite-only global technology conference, where Primatix returned for a second year to run the brand-engagement activation.
Held in Atlanta, Georgia and Vienna, Austria in 2024, the event brought together industry leaders, presales consultants and enterprise architects for speaker sessions, hands-on labs and community spaces.
The brief
For the second year running, Primatix was chosen by the agency Nteractive to deliver an AI-driven brand-engagement activation for HPE. After the first-generation solution the previous year, the goal for 2024 was a lighter, more efficient Gen 2 booth that would drive higher engagement.
What we built
The Gen 2 AI photo booth produced personalised, certification-based images, a fully custom AI theme for the event. Using each attendee's certification level as an input, we generated images that reflected their individual achievements and matched the event's focus on technical excellence. That personal connection encouraged participants to update their LinkedIn profile pictures and share their images, which pushed online engagement higher. A dual approach of QR codes and a kiosk setup drove take-up, with over 800 people using the booth in a single day.
Results
Social shares, likes and LinkedIn profile updates all ran high, and the certification-based images gave attendees something of tangible value that reinforced their achievements and boosted the event's online visibility. We've got our work cut out to top it next year.
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