Overview
Client: Qlik
Location: Kissimmee, Florida, USA
Date: April 2026
The challenge: real-time scores on a physical card
Qlik, a leader in data and analytics, wanted more than a standard photo booth for its Qlik Connect conference. The brief was a "Qlik Games" activation, where a guest's performance at the booth in hockey, golf and cycling showed up on a card they could take away.
That put several technical demands on the build:
- Cards had to pull live stats, from race times to targets hit to distance to pin, directly from the Qlik Games leaderboard API.
- The AI had to generate sport-specific action shots while keeping each guest's face a clear, high-quality likeness.
- The system had to handle two journeys: guests who had finished the games, showing full stats, and guests who had not yet played, showing pre-event branding.
- The interface and the printed cards had to read as a native part of the Qlik Connect brand.
The solution: data-driven AI trading cards
We built an API-connected trading-card workflow. Attendees scanned their badge via a QR code, which fetched their latest game scores and dropped them into a custom template on the spot. Each of the three sports got its own tuned AI theme, with prompt engineering set to sport-specific detail: helmets for the cyclists, ice shards and light glare for the hockey players, so each shot read like a real pro-athlete portrait rather than a filter.
The card was personalised on both sides. The front carried the AI action shot and the guest's headline stats; the back held a QR code linking straight back to the global leaderboard. We handled the awkward data cases too, so long names and overflowing score strings stayed cleanly typeset whatever a guest's name or numbers turned out to be.
The results
The action-shot tuning, built around winning poses and a clean likeness, gave attendees a keepsake worth sharing, and cards went out on social under the #QlikConnect hashtag. Because every card needed a badge scan, Qlik could tie each print to a specific guest and track booth engagement and game participation precisely. On-site crews ran high-volume printing throughout, so the card doubled as a trophy and a business card that guests carried off the floor.
Why it worked
Real scores made the card mean something: it became a badge of honour for the conference's best players rather than a generic giveaway. Rapid prototyping let us refine the action shots so they looked professional without distorting the guest's likeness, and a white-labelled interface made the whole thing feel like Qlik's own tool. The physical card sat on desks while its QR code kept sending people back to the live leaderboard, so a printed object kept driving digital traffic well after the event.
The format adapts to the room. AAA's cards at IndyCar put race fans in a Team Penske fire suit, Ondaro's at ServiceNow Knowledge worked a software conference, and Visit Pittsburgh's at IMEX a trade show floor. Qlik's difference was the data.
Conclusion
The activation showed AI works best when it runs on real data. By turning live analytics into a personalised keepsake, Primatix helped Qlik demonstrate its own platform in a form guests actually wanted to keep.
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