Custom AI Photo Booth - Tech Conference

In May 2023, Primatix took its custom AI Photo Booth to a four-day tech conference in Barcelona. It was the booth's first live deployment, and a real test of both the system and our ability to adapt on the floor.

Client: Nteractive
Event: Tech conference
Location: Barcelona, Spain
Date: May 2023

Building the experience

The brand experience agency Nteractive brought Primatix in to create an AI-generated photo experience around the theme of 'discovering your inner hero'. Careful preparation only takes you so far; a live floor is its own test, and this one pushed the system hard.

How it landed

The booth did what interactive activations are there to do: it got people involved and got them sharing. Delegates updated their LinkedIn profiles, swapped profile pictures and posted to Instagram, and the booth made a visible mark on the show floor.

A repeat booking

It worked well enough that Nteractive booked the AI Photo Booth again for their US conference four weeks later, with hardware supplied through our trusted US delivery partner.