Case Studies
Virtual AI Photo Booth - Association
Virtual AI Photo Booth - Association
Discover how Primatix's AI Viking photo booth powered ISPIM's pre-event comms in Bergen, giving attendees a shareable avatar and boosting registrations.
ISPIM
Bergen, Norway
Feb - June, 2025

What We Did
Getting an audience aware of a conference, let alone excited about it, is hard, and pre-event comms are where a show organiser wins or loses that attention. For the ISPIM Innovation Conference in Bergen, the organisers wanted an out-of-the-box way to engage their community before the event and drive registrations.
A custom AI Viking theme
We built a custom AI theme for the organisers to run through their social pre-comms campaign. Participants created their own personalised AI Viking avatar using a Primatix tool, giving the community something to make and share online in the weeks before the show.
The conference ran 15–18 June 2025 in Bergen and drew 600 innovation professionals. Special thanks to Sina Bünte from DigitalMind for leading the project.
1226
2452

Testimonial
A big shoutout to Primatix for supporting us with the AI Viking experience for ISPIM Bergen! The AI Vikings created a fun visual identity for our attendees and sparked a wave of posts in the weeks before the event. People shared their avatars on social media, which helped build momentum and gave a lighthearted sense of belonging to the #BeInBergen tribe. The Viking theme also created a playful connection to the destination, rooted in the Nordic history and spirit of Bergen. Onsite, participants could still generate their Viking avatars – we simply removed the overlay to make it work without pre-event branding. The Primatix team supported us throughout with quick, flexible solutions. A creative highlight that truly brought our campaign to life!
—
Sina Bünte, Head of Events at ISPIM and Founder of DigitalMind.events



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