Virtual AI Photo Booth - Association

OVERVIEW

Discover how an AI Photo booth brand activation pre-event comms raised visibility and attendance for the ISIPM conference

client

ISPIM

LOCATION

Bergen, Norway

DATE

Feb - June, 2025

ISPIM Viking AI Photo booth

What We Did

Boosting awareness in a pre-comms campaign to drive registrations and awareness of the event is vital for any show organiser.

We built a custom AI theme for the conference organisers, who used it in their social pre-comms campaign to engage their community prior to the event and amplify their presence online.

Getting an audience excited — or even aware — of a conference is a tricky thing to achieve! The organisers of ISPIM were looking for an out-of-the-box way to engage their community pre-event and drive attendance.

AI Viking creation:

Participants are encouraged to create their own personalised AI Viking avatar using a Primatix tool, further enhancing the interactive and engaging nature of the conference.

𝐈𝐒𝐏𝐈𝐌 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 — Join the Viking tribe! Many of you transformed into Vikings! Join them and create your own 𝐀𝐈 𝐕𝐢𝐤𝐢𝐧𝐠 here

Let’s gather at the 𝐈𝐒𝐏𝐈𝐌 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 from 15–18 𝐉𝐮𝐧𝐞 in Bergen.❗

The submission deadline is 7 𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲! Don’t miss out and join us and 600 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.

➡️ More information about the event: www.ispim-conference.com #ISPIM25 #BeInBergen

Thanks to our partner Primatix

Special thanks to Sina Bünte from DigitalMind for leading this project!

1226

Participants engaged with the AI photo booth during the event.

The campaign generated organic impressions on LinkedIn.

2452

A total unique AI portraits were created.

Registrations for the booth reached within the first 8 hours of launch.
ISPIM Viking AI Photo booth - Socials

Testimonial

A big shoutout to Primatix for supporting us with the AI Viking experience for ISPIM Bergen! The AI Vikings created a fun visual identity for our attendees and sparked a wave of posts in the weeks before the event. People shared their avatars on social media, which helped build momentum and gave a lighthearted sense of belonging to the #BeInBergen tribe. The Viking theme also created a playful connection to the destination, rooted in the Nordic history and spirit of Bergen. Onsite, participants could still generate their Viking avatars – we simply removed the overlay to make it work without pre-event branding. The Primatix team supported us throughout with quick, flexible solutions. A creative highlight that truly brought our campaign to life!

Sina Bünte, Head of Events at ISPIM and Founder of DigitalMind.events