Diversified — Infocomm 2026

Attendees at InfoComm 2026 left Diversified's stand with their own football player card, generated from a single photo and styled in the company's colours.

Client: Diversified
Event: InfoComm 2026, in partnership with AVIXA
Location: Booth N8063, North Hall, Las Vegas Convention Center
Date: 17-19 June 2026

The Challenge: give a sports stand something to take home

Diversified partnered with AVIXA on The Pitch, a sports-inspired experience running through the show. The stand already had a mock locker room and props, so the photo moment was covered. What it needed was an output attendees would keep and share.

Perry Stevenson, Events Manager at Diversified, came to us with a clear list:

• A football-themed output styled as a player trading card.

• Diversified branding across the interface and every image.

• Sharing by QR code, with email capture on the guest's own device.

• Fixed, prepaid usage so nothing billed open-ended after the show.

The Solution: "The Pitch" player cards

Guests typed their name, then chose striker, midfielder or goalie. That one choice drove the pose, the stats printed on the card and the frame around it. We put the Diversified logo on the shirt, dropped the IC26 stamp onto the ball, and worked flags into the stands so the scene read as an international tournament without going anywhere near FIFA marks. Keeping a real client logo accurate on an AI-generated kit is its own problem, and our notes on uniforms and logos in AI brand activations set out how we handle it.

The card followed Diversified's palette, sky blue through to midnight blue, set on a dark navy border with motion blur and a stadium glow. Its footer carried the company tagline, "One Partner. Infinite Possibilities.", alongside the website address.

Delivery was digital only. One booth with an attendant sat on N8063, backed by a live gallery URL and a printed QR code out on the pitch that soaked up demand whenever the kiosk queued. Diversified ran their own gallery screen in another part of the activation to pull people across, and a second static QR covered their off-site client evening on the Wednesday.

Why It Worked

The theme was built to order rather than picked off a shelf. We have been making custom AI themes since 2024, so a football concept carrying a client's kit, a show stamp and a bespoke card frame is a known quantity for us: the pose, stats and frame for each position were specified, built and reviewed inside the run-up to the show, and the revisions Perry asked for in the final week cost nothing to make. That library of prior builds is what makes the turnaround possible. Lenovo's FIFA trading card activation came out of the same pipeline. So did Ondaro's cards at ServiceNow Knowledge in Las Vegas.

The commercial side was equally settled. Usage was prepaid and fixed before the doors opened, so Diversified knew the cost of the activation whatever happened across the three days. Trade show budgets get signed off months ahead, and an experience that can quietly overrun its number is a problem for whoever signed it off. Nothing billed after the show closed.

Position selection paid off too. Choosing goalie or striker turns a photo into a claim about yourself, and it gives the card a reason to exist beyond the picture.

Conclusion

Diversified had the fan zone, the locker room and the props already built. We supplied the thing people wanted to walk away with: a card carrying their name, their position and their stats.

Las Vegas rewards stands that give attendees a reason to stop, which Visit Pittsburgh found at IMEX. It is why we keep building AI trading cards for exhibitors working a busy hall.