Personalised football trading cards for Lenovo Accelerate London
Client: Lenovo
Agency: TBA PLC
Event date: June 2025
Venue: InterContinental Hotel, London
Overview
Lenovo had just been named an Official FIFA Technology Partner, and wanted to mark it at Lenovo Accelerate London. Working with agency TBA PLC, Primatix built an AI football trading-card activation that printed 800+ personalised cards in four hours, tying Lenovo's technology story to football culture on a keepsake guests could take home.
The experience
Guests made their own football trading card, digital and physical, in under a minute. Each person chose a visual theme, Retro, Modern or Futurist, entered their name, and received an AI-generated image and stats built from their own likeness. The finished card came professionally printed and housed in a hardcover display case with a stand. Custom backdrops and branding framed the space, while our crew ran the real-time generation, printing and packaging on site.
Execution
- Two AI photo booths, each with a dedicated high-speed print station to keep up with demand
- Three custom AI football themes for guests to choose from
- 800+ personalised cards printed and delivered in four hours
- Fully staffed by Primatix's UK crew, with on-site support, quality control and logistics handled throughout
Impact
The cards worked as both a digital and a physical takeaway. Their premium finish and durable case meant they outlived the event, turning up on office desks and mantelpieces at home and keeping Lenovo Accelerate London and the FIFA partnership visible long after the doors closed. For Lenovo and TBA PLC, it was another step in a long-running creative partnership.
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