ShareGate - AI Video Booth at Microsoft Ignite
Client: ShareGate
Event: Microsoft Ignite 2025
Location: Moscone Center, San Francisco, USA
Date: November 2025
Activation Type: AI Video Booth + LED Gallery
Theme: “What’s your Microsoft 365 superpower?”
Overview
ShareGate partnered with Primatix again to create a high-energy AI video booth for Microsoft Ignite. Attendees captured a portrait on an iPad-based kiosk, then watched as Primatix generated a short, branded “superpower” video — ready to scan, save, and share.
The Brief
Build a fast, slick, on-brand experience that:
- Fits ShareGate’s new visual style — brand new for the tradeshow.
- Delivers 10-second looping videos with bold motion graphics.
- Enables scan-to-mobile sharing and a live LED gallery at the booth.
The Experience
- Kiosk Flow: Simple iPad capture → on-screen QR → mobile results with download & share.
- AI Output: Short, looping videos in a consistent crop; typography and overlays matched to the new distinct visual style.
- LED Gallery: A large-format, continuously refreshing display showcasing the latest results to draw a crowd.
The Result
A crisp, self-serve attraction that stopped traffic on the show floor — giving attendees a personal, punchy “superpower” video and giving ShareGate highly shareable, on-brand content throughout the event.
This activation marked the first deployment of the AI Video Booth solution by Primatix — with full updated workflows to handle video processing at scale.
