ShareGate — AI Video Booth at Microsoft Ignite
Client: ShareGate
Event: Microsoft Ignite 2025
Location: Moscone Center, San Francisco, USA
Date: November 2025
Activation: AI Video Booth + LED gallery
Theme: "What's your Microsoft 365 superpower?"
This was the first deployment of Primatix's AI Video Booth, and it went to the Microsoft Ignite show floor with ShareGate. Attendees captured a portrait on an iPad kiosk, then watched Primatix turn it into a short, branded "superpower" video they could scan, save, and share on the spot.
The brief
ShareGate arrived at Ignite with a brand-new visual style and wanted a booth experience built around it. The activation had to deliver 10-second looping videos with bold motion graphics, hand results to attendees through scan-to-mobile sharing, and feed a live LED gallery at the stand.
The experience
The flow stayed deliberately simple: an iPad capture, an on-screen QR code, then the finished video on the attendee's phone, ready to download and share. Every output kept a consistent crop, with typography and overlays matched to ShareGate's new look. On the stand, a large-format LED gallery refreshed continuously with the latest results, pulling a crowd from across the floor.
The result
A self-serve attraction that stopped traffic on the show floor, gave attendees a personal "superpower" video, and gave ShareGate a steady stream of on-brand, shareable content across the event. To run it, we built updated workflows that handle video processing at scale.
ShareGate has run both formats with us: this AI video booth at Microsoft Ignite, and AI trading cards across three European conferences. For a data-led take on the same idea, see Qlik's All-Star cards at Qlik Connect.
