Case Studies

AI Photo Booth - Sci-Fi Premier

AI Photo Booth - Sci-Fi Premier

OVERVIEW

Discover how Primatix's AI photo booth brought Star Trek: Strange New Worlds to life at a Paramount+ launch event in London.

client

Agency - Experience 12 | Client - Paramount +

LOCATION

London. United Kingdom

DATE

June, 2023

Sci-Fi TV series launch event activation at Outernet London for Paramount+

What We Did

In June 2023, Primatix brought its AI Photo Booth to the launch of Star Trek: Strange New Worlds Season 2 at Outernet in London. The pop-culture marketing agency Experience 12 commissioned us to bring the new season's uniform set to life with AI.

The activation

This was a rich project to build, set inside a well-known sci-fi universe. We put our custom AI Photo Booth through its paces on accuracy and consistency, generating the season's uniforms convincingly for guests of every shape and size. The uniforms became the canvas, and each guest stepped into them.

A repeat booking

The booth proved popular enough that Experience 12 brought it back two weeks later for the Paramount+ event at London Pride.

468

Participants engaged with the AI photo booth during the event.

The campaign generated organic impressions on LinkedIn.

1608

A total unique AI portraits were created.

Registrations for the booth reached within the first 8 hours of launch.

Testimonial

“As I’m sure you can see from last night’s gallery, we had a really great event and the queue for the ai photobooth was constant! It was a massive hit! Yesterday, the gallery was the main attraction at the event with loads of people happy to wait around until their images were on display for all to see!”

—

Nicola S, Experience 12

Sci-Fi TV series launch event activation at Outernet London for Paramount+
Star Trek AI Photo booth -AI-generated Starfleet uniform costume replacement for diverse fan engagement
Star Trek AI Photo booth -AI-generated Starfleet uniform costume replacement for diverse fan engagement
Star Trek AI Photo booth - live Gallery
Star Trek AI Photo booth - User interface
High-traffic experiential marketing activation for pop culture conventions and premieres
High-traffic experiential marketing activation for pop culture conventions and premieres
Star Trek AI Photo booth -AI-generated Starfleet uniform costume replacement for diverse fan engagement
High-traffic experiential marketing activation for pop culture conventions and premieres
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