Custom AI Photo Booth - F1 Hospitality

Custom AI photo booth: F1 Paddock Club hospitality

In July 2023, our custom AI photo booth began a global tour, starting with a Formula 1 team's hospitality engagement at the Paddock Club.

The commission

Primatix was engaged by the motorsport brand-experience agency Velocity to provide a guest interactive fit for an exclusive F1 team's Paddock Club premium experience.

Controlled image outputs

The deployment carried a specific challenge: tailoring image outputs with tightly and precisely controlled elements. We combined AI generation with fixed image elements to produce results that held the brand's identity while giving guests an immersive engagement in F1 hospitality.

This work is currently under embargo. The example outputs shown here stand in for the activation itself.