.avif)
In early January we escaped the cold winter of England and headed off to slightly warmer San Diego for the PCMA conference to demonstrate the AI photo booth.
We had the pleasure of presenting “Going Viral: Let Your Attendees Build Your Brand For You!” — specifically focusing on how organisers and brands can create unique, socially shareable moments through personalised generative AI at events.
Importantly, our Generative AI Experience technology had been hand-picked by PCMA so attendees could try out the tech in simulated event scenarios.
No sponsors.
No pay-to-play.
No sales pitches.
Through the engaging half hour we covered:
- The types of AI photo booths available in the event market today — along with their upsides and downsides
- Why is this content valuable to your audience? — an overview of the psychology behind ‘the century of self’
- The viral AI moments of 2023 — who can forget the Balenciaga-wearing Pope
- The keys to success for brands, events or destinations in building engaging, socially shareable content that delivers value — that’s a little too long to summarise here!
.jpeg)
I did start to go down the technical rabbit hole with the detailed aspects of the process. Technical demos followed, which ended up being non-stop for two days.
With the imminent launch of our Gen 2 AI offering just around the corner (February 2024), the pace is only going to increase with personalised generative AI experiences — and we’re getting ready for that in 2024!
We’d also like to thank Visit Pittsburgh for sponsoring the session and Spark Event Collective for organising the Tech Playground.
Primatix creates highly engaging AI-powered photo & video experiences. Increase your event engagement and brand awareness with shareable, user-generated content that gets people talking!
