Primatix partnered with OSB Group to deploy two custom AI Photo Booths at the NACFB Expo 2026, offering attendees a unique brand experience and instant photo keepsakes.
Client: OSB Group
Event: NACFB Expo 2026
Location: NEC, Birmingham
Date: 10 June 2026
The Challenge: Creating a Multi-Brand Experience
OSB Group, an umbrella organisation with four distinct brands, sought to create an engaging presence at the NACFB Expo. They needed an activation that could represent their diverse portfolio while maintaining a cohesive brand identity.
Key objectives included:
- Brand Representation: Displaying five logos (one group, four sub-brands) clearly on the booth interface.
- Visitor Engagement: Providing an interactive experience that encouraged participation and conversation.
- Memorable Takeaways: Offering instant, branded photos as souvenirs for attendees.
The Solution: "The OSB Group AI Photo Booths"
We deployed two bespoke AI Photo Booths for OSB Group, each equipped with custom branding and instant printing capabilities, designed to engage visitors throughout the event.
Key Features Included:
- Two AI Photo Booths: Dual booths to maximise throughput and reach on the busy exhibition floor.
- Custom Brand Integration: OSB Group's umbrella logo and sub-brand logos clearly displayed on the booth interface.
- Curated AI Themes: Attendees could choose from a selection of our popular off-the-shelf AI themes.
- Personalised Digital Overlays: Each photo featured a custom digital overlay with the event-specific hashtag, #WeAreOSB.
- Live Social Gallery: Two large screens on the stand displayed a real-time gallery of all generated photos.
- On-site Attendant: A dedicated Primatix team member ensured smooth operation and visitor assistance.
- Instant Prints: One high-quality printer produced tangible takeaways for visitors.
The Results: Engaging Attendees and Positive Feedback
The two AI Photo Booths proved highly popular with attendees, generating significant engagement throughout the day. A total of 226 photos were taken, resulting in 273 instant prints being distributed.
Why It Worked
- Dual Activation Points: Two booths effectively doubled the capacity for engagement on OSB Group's stand.
- Brand Integration: Clear and consistent branding across the booth interface and photo overlays reinforced OSB Group's presence.
- Tangible Keepsakes: Instant prints provided visitors with a memorable, branded souvenir.
- Real-time Display: The live gallery created a dynamic focal point, encouraging participation and drawing crowds.
Conclusion
The partnership with OSB Group at NACFB Expo 2026 successfully delivered an interactive and memorable brand activation. By combining customisation with efficient, engaging technology, we helped OSB Group connect with attendees and leave a lasting impression. We look forward to future collaborations.
