Primatix ran two custom AI Photo Booths on OSB Group's stand at the NACFB Expo 2026, producing 226 photos and 273 instant prints across a single day at the NEC.
Client: OSB Group
Event: NACFB Expo 2026
Location: NEC, Birmingham
Date: 10 June 2026
The challenge: one stand, five brands
OSB Group is an umbrella organisation with four distinct sub-brands, and it needed a stand that represented the whole portfolio without looking fragmented. The activation had to display all five logos clearly, pull visitors in for a conversation, and send them away with something branded to keep.
The brief came down to three things:
- Show the group logo and all four sub-brand logos clearly on the booth interface.
- Give visitors a reason to stop, take part and talk to the team.
- Hand every guest an instant, branded photo to take away.
The solution: two branded booths on the floor
We deployed two bespoke AI Photo Booths, each carrying OSB Group's umbrella logo and its four sub-brand logos on the interface. Guests chose from a selection of our off-the-shelf AI themes, and every photo carried a custom overlay with the event hashtag #WeAreOSB. Two large screens on the stand showed a live gallery of every image as it was generated, one printer turned out instant takeaways, and a Primatix attendant kept both booths running and helped visitors through.
The results
Both booths stayed busy through the day.
- 226 photos taken across the two booths.
- 273 instant prints handed to visitors.
Why it worked
Running two booths doubled the capacity for engagement on the stand and kept queues moving on a busy floor. Consistent branding across both interfaces and every photo overlay reinforced OSB Group's presence, the live gallery gave the stand a moving focal point that drew people in, and the instant prints meant every visitor left with a branded keepsake.
Conclusion
The two AI Photo Booths gave OSB Group an interactive stand that connected with attendees and represented all five brands in one place. We look forward to working with them again.
