TechnologyOne "What If": AI photo booth brand activation
Client: TechnologyOne
Event: Showcase Roadshow 2025
Locations: Melbourne, Wellington, Sydney & Brisbane
Date: October 2025
Overview
After Primatix's work with Imagination and the Commonwealth Bank of Australia, TechnologyOne asked us to build an interactive AI activation for its nationwide Showcase Roadshow in October 2025.
The creative concept, "What If", invited attendees to reimagine what they would do with extra hours in their day: what if your organisation could spend less and achieve more, cut the time lost to manual administration, and use it to prepare for the future?
The brief
TechnologyOne wanted an activation that would land emotionally with business and government audiences and reinforce the brand's promise of making life simpler through technology. Rather than focus on products or features, the experience asked participants to picture their lives after adopting TechnologyOne solutions, when time is no longer a constraint: relaxing on a beachside getaway, learning pottery, volunteering, or curling up with a good book.
The experience
Guests at each stop scanned a QR code to run the AI experience on their own phones, with no booth queue to wait in. Once activated, they picked a "What If" theme:
- ποΈ Beachside escape
- ποΈ Camping trip
- π» Learning to code
- π¨ Pottery class
- ποΈ Racing thrill
- π Reading retreat
- π Safari adventure
- πΏ Skiing holiday
- π€ Volunteering moment
Primatix's AI engine then generated a personalised image of the participant in that setting and delivered it straight to their device to share. A live digital gallery at each venue showed the images as they were created, so attendees watched their reimagined selves appear on screen.
The roadshow
The activation travelled to four cities across the Showcase series:
- Melbourne Convention & Exhibition Centre, 9 October 2025
- TΔkina Event Centre, Wellington (NZ), 16 October 2025
- ICC Sydney, 24 October 2025
- Brisbane Convention & Exhibition Centre, 29 October 2025
Each stop drew hundreds of interactions, with Wellington and Sydney seeing the highest participation.
Results
The "What If" activation was one of the most talked-about features of the Showcase. Attendees shared their AI images across social channels, prompting conversations about productivity, creativity and balance, and turning TechnologyOne's message about giving people back their time into something they could see and share.
See more on our expansion into Australia here.
