What’s Next for Primatix: From AI Photo Booths to AI Video
We’ve been focusing on product delivery for the last 18 months.
The launch of our Gen 2 AI Photo Booth back in March 2024 unlocked our distribution pipeline, enabling us to deliver jobs from Sydney to Los Angeles — and the volume of work exploded!
In June 2025, we delivered 32 projects in a month. Quite a record!
But when you’ve got your nose against the road delivering projects at speed, you don’t look up often. Which is why come July, when summer arrived, we had a little downtime and were able to review our infrastructure and ask that question… what’s next?
We now know what that next step is.
The Next Generation of AI Photo Booth Experiences
AI Video.
Fresh AI models with increased reasoning and control.
Flexible approaches to image generation through next-gen AI models.
Group AI Photos.
And a WHOLE new approach to our infrastructure setup.
And we’ve been back building yet again. Because without fresh new product we’d be yesterday’s news…
Event technology moves fast. Without fresh ideas, even the best experiences risk becoming yesterday’s news. That’s why we’re already back in build mode — exploring new workflows, testing fresh AI models and pushing the limits of what an AI photo booth for corporate events can deliver.
Because at the end of the day, it’s not just about one cool theme or one successful activation. It’s about evolving the tools that make events memorable — and relevant for audiences across the globe.
Watch this space as we prepare the next phase in our progress.
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